Hereditary Cancer Quiz

OVERVIEW

The Hereditary Cancer Quiz is a tool used to understand a potential patient’s family history of cancer. The tool is an important first step in gauging the risk a person has. It creates the gateway to offering cancer screening.

MY ROLE

UX Research
UI Design
User Flows
Discovery

TOOLS

FlowMapp
Balsamiq
Figma
Google Analytics

Problem Space

The overwhelming amount of users that took the quiz found it useful for screening purposes. It performed well due to its concise nature. The problem hid in the layout and the usability of the quiz. As a user navigated through the quiz confusion ensued as to the broad information that was being asked.

Discovery

I took initiative to review the quiz ‘s performance thus far. This saw

  • A/B tests conducted

  • Redefining old user flows

  • Opportunities to update the design to correspond with other digital visual styles found across the company

User research through systematic observations and online surveys showed that users’ motivations laid in a questionnaire that was short and thorough. Users would drop off after around 4 minutes.

The most intuitive key was adding additional questions that would trigger the quiz to move to a subset of questions specific to the disease/cancer the user had flagged. This enabled a comprehensive deep dive in that specific area while keeping the duration of the quiz short. We aimed to maximize efficiency.

This was conducted in a Scrum setting.

Outcome

An important challenge for me was overcoming time constraints. Adding questions would increase time spent on the questionnaire. A challenge the team experienced was differentiating the HCQ from another quiz that went into depth on each question asked.

To combat these obstacles, we abstracted the appropriate amount of deep dive questions from the more robust quiz into the HCQ. This eliminated the need to direct the user away from the HCQ, while also providing the clarity the user was seeking.

I decided that all the questions on the HCQ that triggered a subset of deep dive questions would only ask an additional 2 to 3 questions. This solved the time constraint while also illuminating the users’ family cancer history to an extent where there would be enough information for the medical provider.

The Experience

This was an exciting project where I learned a lot about the design thinking process and product success. Due to transforming priorities, the HCQ’s requirements were changed. However, there were a lot of important takeaways.

Collaboration - No UX designer is a one man show. Collaboration is essential and introduces new ideas. On the other hand, too many hands can make a task an ordeal. A middle ground needs to be found.

Adapting to a changing environment - Problems arose due to unforeseen constraints and changing priorities. I had to adapt quickly and align to new targets.

UX is Empathy - Future success of the project hinged on technical requirements. I fiercely advocated for user’s needs.